To be able to achieve effectiveness in the location-based campaigns you need to select a good geofencing company. There are, therefore, you need to put into consideration for you to get the best company for your marketing. In this article, we are therefore going to look at some factors that you need to note if you are looking for the best geofencing company.
To start with, check whether the company offers monitoring for unlimited locations. Ensure that you can monitor different locations immediately. Sincerely very few companies can allow you to monitor more than twenty locations at the same time. This can be a big setback if you need to monitor more than twenty locations at the same time. Therefore ensure that the geofencing company that you consider does not confine you to twenty locations only.
The other factor that you need to look at is whether they offer support for reverse geocoding. Only choose companies that offer support for reverse geofencing. This will help your business to supply the company with addresses for different areas. The merchant can transform these physical locations once again into Latitude and longitude.
Always ensure that you choose a company that you can import bulk geofences all at once. With this, you will be able to import all your competitors using the platform provided by your geofencing company. This can save you much time and use it to do other deserving things for your business.
Never choose a geofencing company that will insist on additional hardware. A good geofencing company should not be using beacons. Therefore go for the geofencing company that uses integrated plugins for your mobile app. And since the mobile phones have become better than the ibeams no hardware should be added.
Select a geofencing company that makes sure that you’ll don’t have to open your app to work. The app should passively work even when not open. This means that you don’t have to open the app for it to start running. Therefore be on the look for those companies that will require you to have their app open so that it works.
Go for a geofencing company that cares for your battery. Will, your battery gets drained after using the app? If your battery gets drained when using the app that’s no the best battery for you. The reason why the battery gets drained is that the companies use GPS for their geofencing. GPS is among the most battery consuming radios in smartphones. Never select a company therefore that uses GPS for geofencing.
Lastly, to select the best geofencing company use the above factors.